Tracy-Ann Palmer is a once-in-a-life team leader! She has an infectious energy; and makes people better simply with her presence.
I don’t need to rattle off her resume. It’s impressive! She’s held Executive positions at some of the most admired tech companies. She’s an author and musician. She’s been incredibly successful at everything she touches.
What I’ve admired most about her is her servant heart. The life of an Executive is no easy task. She mastered it, while giving so much to make those around her better. She’s a change agent, mentor, coach, and leader that has invested heavily in our community (MTL, MCWT and SIM Detroit). She was an early advocate and OG for bringing people together. To learn and to share. To teach and mentor. We Build Character is has a long history of building leaders. This is her legacy, and she did this in her spare time.
I had the pleasure of hearing her speak at the Spring Michigan Technology Leaders Summit. Her topic was “Resilient Leadership”. Tracy-Ann shared the story of Arunima Sinha. I had chills and couldn’t move. Such an incredible storyteller. One of the very best keynotes I have seen in long time. I’ve shared the video of this keynote with many others.
I’m incredibly proud to call her a friend, mentor, and ally in making a difference.

After personally working with Tracy-Ann in the Rise Program, a program that focuses on leadership growth, I began to learn that leadership is much more than having a plan and following methodologies. The structure and methodologies we execute are only as powerful as the engine that drives them, a strong network of support and the human spirit. After recently attending a major technology event in Detroit that was filled with discussions of evolving technology and strategies, it wasn’t clicking until Tracy-Ann spoke about overcoming adversity that I realized the biggest challenges in my life and career weren’t my understanding of technology – they were understanding myself. It truly inspired me to take a hard look at what makes me passionate as a leader and to working on becoming the person I wanted to be, rather than focus on the obstacles and excuses that I was allowing to block my path to success.

One of Tracy-Ann's remarkable strengths lies in her ability to identify and nurture talent. Whether it be her present or former employees, she consistently extends her support for their career growth. She generously imparts her knowledge, empowers them to become subject matter experts who are empowered to make decisions, assists in their skill development, and motivates them to take bold steps forward in their careers. With her warmth, steadfast support, profound business acumen, and exceptional relationship-building skills, Tracy-Ann consistently excels in everything she does.

Tracy-Ann is an exemplary leader who truly embodies the qualities of inspiration, integrity, and commitment to excellence. Tracy-Ann consistently led by example, demonstrating the highest standards of professionalism and dedication. Her unwavering support for her team ensured that we had everything we needed to succeed, and her award-winning expertise undoubtedly left an indelible mark on me personally, as well as on our team and the organization as a whole.

What stands out most about Tracy-Ann is her outcome-oriented mindset. She excels at translating visionary ideas into actionable strategies that lead to industry-leading innovations. Under her influence, we've developed initiatives that have deepened partner-to-customer relationships, enhancing intimacy and trust, and setting new standards for our industry.

Tracy-Ann is one of the brightest, most positive and most productive people I have known. She takes on incredibly huge tasks and responsibilities and invariably drives them to success. She is a person you can count on 100% of the time and is positively delightful - a brilliant spot wherever she goes, whatever she's doing!

Tracy-Ann is an incredibly motivational and inspirational business leader. If I had to pick one person to manage or recruit a sales team of any size, my first choice would be Tracy-Ann. I owe much of my success in business to her guidance and mentoring. Tracy-Ann is one in a million.