Tracy-Ann Palmer stands at the forefront of innovation and leadership as the dynamic CEO of We Build Character, a non-profit initiative dedicated to cultivating the leaders of the future, and the visionary CEO of The Corporate Athlete Academy.

She brings a wealth of over 25 years of leadership experience across various industries and companies, including Salesforce, Cisco, Rackspace, AWS, and VMware. Tracy-Ann has become a paragon of transformation and growth in the business world, steering companies towards unprecedented success with her strategic acumen and entrepreneurial spirit.

Her prowess and impact have not gone unnoticed; as a thrice consecrated CRN Power 100 honoree, a Stevie Award laureate, the CRN Channel Executive Mentor of the Year, CRN Inclusive Channel Leader Award recipient, and a recognized Channel Futures Cloud Leader, Tracy-Ann is celebrated as a leading force among women in the channel and technology sectors.

Beyond her business achievements, she resonates as a multifaceted talent—a Global Keynote Speaker, Podcast Host, Author, Board Member, Investor, Certified Executive Coach, Certified Trainer, Certified TV Anchor, a Genos Emotional Intelligence Certified Practitioner, billboard charting Recording Artist, and Songwriter—whose creative endeavors amplify her influence.

At the heart of her mission lies a commitment to creating a cadre of diverse, resilient ‘corporate athletes’—professionals who surpass norms and deliver unparalleled results. Tracy-Ann’s boundless energy and pioneering spirit not only drive business transformation but also inspire a legacy of leadership and innovation.

Embrace the opportunity to connect with Tracy-Ann Palmer, a connector, pioneer, and inspirational leader whose life’s work is to move individuals to action, push their boundaries, and reach their full potential. Follow her journey and become part of a movement towards excellence, diversity, and resilience in the ever-evolving landscapes of leadership, business, and technology.

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